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Force Field Analysis and Strategic Management: A Dynamic Approach

机译:力场分析与战略管理:一种动态方法

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摘要

This article proposes a dynamic approach to business strategy. It is assumed that the strategic position of any firm will always tend to deteriorate under the combined influences of strategic regression and market competition. Any firm adopting a status quo strategy will be subjected to a dynamic drift that will funnel it through a field vortex leading to a black hole, i.e., a no-return zone. The best long-term sustainable growth strategy that any firm could adopt is along the strategic regression line, i.e., a trajectory of equal growth rates in market potential and resources mobilization.
机译:本文提出了一种动态的业务战略方法。假定在战略回归和市场竞争的共同影响下,任何公司的战略地位将总是趋于恶化。任何采用现状策略的公司都将遭受动态漂移,该动态漂移会将其汇聚到导致黑洞(即止回区)的场涡中。任何公司都可以采用的最佳长期可持续增长战略是沿着战略回归线,即在市场潜力和资源动员方面实现相等增长率的轨迹。

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