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首页> 外文期刊>Engineering Management Journal. >Customer Stratification for an Industrial Distributor With a Service and Repair Business
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Customer Stratification for an Industrial Distributor With a Service and Repair Business

机译:具有服务和维修业务的工业分销商的客户分层

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摘要

Customer purchasing behavior is not unique. Complex costs to serve make it difficult to manage customers, especially today, when businesses are offering more value-added services. This research study develops a methodology to allow companies with a service or repair component to segment customers, as well as manage relationships and growth. This methodology differs from existing ones by allowing companies to include the full profit contribution derived from billed labor into the customer profitability calculation. By accurately identifying profitability of individual customers, this methodology yields results that are more pragmatic for managers.
机译:客户的购买行为不是唯一的。服务成本高昂,难以管理客户,尤其是在当今企业提供更多增值服务时。这项研究研究开发了一种方法,允许具有服务或维修部门的公司细分客户,并管理关系和增长。这种方法与现有方法不同,它允许公司将来自计酬劳动力的全部利润贡献包括在客户获利能力计算中。通过准确地识别单个客户的获利能力,该方法所产生的结果对于管理者而言更为实用。

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