CHICO—EMCO cal’s link-up with the University of Florida’s breeding programme is producing some spectacular successes in early strawberries, which it now hopes to emulate with blackberries.Ekland Marketing (emco cal) is banking on blackberries being the next big thing. Following the commercial success of its Florida Fortuna strawberry variety, the Californian company is hoping to cash in on the growing popularity of blackberries among European consumers and last year entered into a long-term contract with the University of Arkansas (UA) blackberry variety development programme.
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