Kiwiberico goes from strength to strength

Maura Maxwell

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Kiwiberico goes from strength to strength

机译：Kiwiberico不断壮大

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Madrid-The popularity of the furry green fruit means more Spanish and Portuguese producers are joining the label.The key to expanding the kiwifruit category is to deliver greater consistency in quality and ripeness, according to Joaquin Rey, commercial director at Kiwiberico. The label was set up by Spanish importer Euro-banan to supply its customers with locally-grown kiwifruit during the Southern Hemisphere's off season. Such is its popularity on the Iberian Peninsula that demand far exceeds domestic supply: between them, Spain and Portugal consume around 150,000 tonnes of kiwifruit a year, the bulk of this duringthe Northern Hemisphere production season. Their combined annual output, meanwhile, currently stands at just 35,ooo tonnes.

机译：马德里-毛茸茸的绿色水果的受欢迎程度意味着更多的西班牙和葡萄牙生产商都加入了这个标签。Kiwiberico商业总监Joaquin Rey表示，扩大猕猴桃种类的关键是提供更高的质量和成熟度。该标签是由西班牙进口商Euro-banan设立的，旨在在南半球淡季为其顾客提供本地种植的奇异果。这就是它在伊比利亚半岛上的受欢迎程度，其需求远远超出了国内供应：在西班牙和葡萄牙之间，它们每年消费约15万吨的奇异果，其中大部分是在北半球的生产季节。同时，他们的年总产量目前仅为35吨。

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《Eurofruit》 |2015年第487期|共1页
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Maura Maxwell;
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机译：Kiwiberico不断壮大
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Kiwiberico goes from strength to strength

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