BerryFresh gets fresh look

Tom Joyce

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BerryFresh gets fresh look

机译：BerryFresh焕然一新

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meer—Belgium's Special Fruit has updated its BerryFresh line with a brand-new logo and various packaging innovations designed to optimise product freshness.Belgian importer Special Fruit launched its new BerryFresh logo andlabel at last month's Fruit Logistica fair in Berlin. According to marketing and communications coordinator Sarah Hellemans, the time had come to freshen up the company's berries brand. The new logo features the words Berry and Fresh in a pink heart, which bears a green crown that is being picked or placed on top by a cartoon hand. The same hand is also being used on Special Fruit's BestChoice range.

机译：Meer —比利时的Special Fruit对其BerryFresh产品线进行了更新，增加了全新的徽标和旨在优化产品新鲜度的各种包装创新。比利时进口商Special Fruit在上个月于柏林举行的Fruit Logistica博览会上推出了其新的BerryFresh徽标和标签。市场营销和传播协调员莎拉·赫勒曼斯（Sarah Hellemans）表示，现在该是刷新公司浆果品牌的时候了。新徽标在粉红色的心中带有“浆果”和“新鲜”两个字样，上面带有绿色的冠冕，可以用卡通手将其摘下或放在上面。在Special Fruit的BestChoice系列中也使用了同一只手。

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《Eurofruit》 |2015年第482期|共1页
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Tom Joyce;
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BerryFresh gets fresh look

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