UK broccoli brand Tenderstem is to launch a major promotional campaign highlighting new research that outlines the product's health benefits. Already one of the leading vegetable brands in the UK, Tenderstem broccoli has moved to highlight its nutritional credentials through scientific research that the brand's owners claim proves it is nutritionally superior to and more tender than other broccoli varieties. In particular, Tenderstem was highlighted as having excellent credentials in four areas - glucosinolates, vitamin C, carotenoids and folic acid - and was found to be the broccoli requiring the least preparation compared with other tested products.
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