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Chiquita Europe confident for 2008

机译:Chiquita Europe对2008年充满信心

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摘要

It may have undergone a major upheaval in recent months, but Michel Loeb, now president of Chiquita Europe and Middle East, remains confident for the future of the produce group ML: Last year was only the second of the new EU banana regime, during which the market showed more stability than in 2006. However, since 2005, the market dynamics and the competitive landscape.have been rapidly changing and we can still see today some movement andlack of'balanceis the market, particularly as a consequence ofHurricane Dean. At Chiquita wejhave made considerable progress compared with the previous year by continuing our close collaboration with the major retailers across Europe. This has led to the development of important joint growth programmes such as theNogal Nature Reserve in Costa Rica, which has been developed in cooperation with the Swiss retailer Migros and the German Development Agency GTZ.
机译:它可能在最近几个月经历了一次重大动荡,但是现任奇基塔欧洲和中东地区总裁的米歇尔·勒布(Michel Loeb)对ML农产品集团的未来仍然充满信心:去年只是新的欧盟香蕉制度的第二年,在此期间该市场比2006年表现出更大的稳定性。但是,自2005年以来,市场动态和竞争态势一直在迅速变化,我们仍然可以看到今天市场有些动摇和缺乏平衡,特别是由于迪恩飓风的影响。在Chiquita,我们通过与欧洲主要零售商的密切合作与往年相比取得了可观的进步。这导致了重要的联合增长计划的发展,例如哥斯达黎加的诺加尔自然保护区,该区是与瑞士零售商Migros和德国开发署GTZ合作开发的。

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