Functional focus needs fine-tuning

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Functional focus needs fine-tuning

机译：功能重点需要微调

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The trend for functional foods has been growing during the last couple of years, but according to science company HortResearch, such promotions need to be more targeted. The concept of functional foods remains a fairly indeterminate one, but more focused marketing strategies and branding could help the fresh produce industry uncover new commercial opportunities and enable the market to grow significantly in the next few*years.

机译：在过去的几年中，功能性食品的趋势一直在增长，但是根据科学公司HortResearch的说法，此类促销活动必须更具针对性。功能食品的概念仍然是一个不确定的概念，但是更有针对性的营销策略和品牌推广可以帮助新鲜农产品行业发掘新的商业机会，并使市场在未来几年内显着增长。

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《Eurofruit》 |2008年第403期|共2页
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专利

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Functional focus needs fine-tuning

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