UK consumers give thumbs - up to Gallic exports

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UK consumers give thumbs - up to Gallic exports

机译：英国消费者竖起大拇指-高卢出口最多

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WITH the gradual awakening of consumers to the nutritional benefits that can be derived from a healthy diet, there has never been a better time to step up marketing campaigns for fresh fruits and vegetables across Europe. French promotional body Sopexa latched on to this idea and over the course of 2006 arranged a series of key marketing campaigns for French fresh produce in the UK, in a bid to not only combat rising obesity levels but also bite back market share for Gallic exporters.

机译：随着消费者逐渐意识到可以从健康饮食中获得的营养益处，从来没有更好的时机来加强在欧洲开展新鲜水果和蔬菜的营销活动。法国宣传机构Sopexa采纳了这一想法，并在2006年期间安排了一系列针对法国新鲜农产品在英国的重要营销活动，以期不仅抗击肥胖症的上升，而且还蚕食了Gallic出口商的市场份额。

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《Eurofruit》 |2007年第1期|共1页
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UK consumers give thumbs - up to Gallic exports

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