Quality advance boosts business for Argentina

Gill McShane

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Quality advance boosts business for Argentina

机译：质量的提高促进了阿根廷的业务

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Argentina's leading lemon suppliers are opening up avenues in the Middle East and Asia thanks to combined efforts to improve quality and awareness. Although Argentina has supplied fresh citrus to the Middle East since 1992, the region has not alwaysbeen considered a strategic market. But in the last two years, the nation has been steadily expanding its presence across the Gulf on the back of continued improvements in fruit quality, particularly for lemons. "The reality is that Argentina has focusedits citrus exports on the European Union and Russia, and only to a smaller degree on Canada, Asia and the Middle East," explains Alejandro Moralejo, the commercial manager of San Miguel, which is one of the 12 member companies working under the All Lemon Tested & Certified for Export quality certification scheme.

机译：由于提高质量和知名度的共同努力，阿根廷领先的柠檬供应商正在中东和亚洲开拓市场。尽管自1992年以来阿根廷就向中东供应了新鲜的柑橘，但该地区并不总是被视为战略市场。但是在过去的两年中，由于水果质量（尤其是柠檬）的持续改善，美国一直在稳步扩大其在海湾地区的影响力。圣米格尔（San Miguel）的商业经理阿里扬德罗·莫拉莱霍（Alejandro Moralejo）解释说：“现实是，阿根廷将柑橘类出口集中在欧盟和俄罗斯，而在较小程度上集中在加拿大，亚洲和中东。”在“所有经过柠檬检验和出口质量认证”认证计划下工作的成员公司。

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《Eurofruit》 |2012年第1期|共1页
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Gill McShane;
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Quality advance boosts business for Argentina

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