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Thai mango market soars

机译:泰国芒果市场飙升

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UK grocet7 retailer Tesco is planning to nnore than treble its Thai nnango imports this year in an effort to broaden the fruit's appeal to British consumers. Just a few short years ago, mango sales In the UK would have been almost exclusively confinedto the country's ethnic markets, namely consumers from south Asian and Caribbean backgrounds. However, growing recognition of the fruit among the bulk of the country's population has resulted in mangoes increasingly moving towards becoming a mainstreamproduct; a trend that has prompted leading UK grocery retailer Tesco to embark on its largest-ever Thai mango promotion this year. Mr Jones attributes this impressive new season start to consumer recognition, stronger promotional deals and increased shelf-space in stores."People are familiar with the fruit because we've ranged it before, and this year we have doubled its allocated shelf space. We are trebling our import volumes," he says.
机译:英国grocet7零售商乐购(Tesco)计划今年将其泰国nnango进口产品的包装量提高三倍,以扩大该水果对英国消费者的吸引力。短短几年前,在英国的芒果销售几乎只限于该国的族裔市场,即来自南亚和加勒比海地区的消费者。然而,越来越多的人在该国大多数人口中认识到这种水果,导致芒果越来越趋于成为一种主流产品。这一趋势促使英国领先的杂货零售商特易购(Tesco)今年开始进行有史以来规模最大的泰国芒果促销活动。琼斯先生将这一令人印象深刻的新季节归因于消费者的认可,更强劲的促销交易和商店中增加的货架空间。正在使我们的进口量增加三倍。”他说。

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