Marketing of dairy with a health propositionAbout the Australian success story brand platform'Leaendairy'

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Marketing of dairy with a health propositionAbout the Australian success story brand platform'Leaendairy'

机译：以健康主张开展乳制品营销关于澳大利亚成功故事品牌平台“ Leaendairy”

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The practise of promoting the health benefits of dairy is a complex one, where the operating environment is swiftly changing. Whether you are a brand or generic dairy marketer you need to be constantly re-evaluating your approach to engaging with dairy consumers on a health platform.n Australia we have taken an industry wide approach to generic marketing and promotion under the brand platform "Legendairy". This platform resulted from a situation in 2012 where we saw Australian farmer confidence hit rock bottom after continual assaults either climatic - drought, flood or fires or financial crisis.

机译：促进乳制品对健康有益的做法是一项复杂的工作，运营环境正在迅速变化。无论您是品牌乳制品销售商还是非专利乳制品销售商，您都需要不断重新评估在健康平台上与乳制品消费者互动的方式。n澳大利亚我们在“ Legendairy”品牌平台下采取了全行业的非常规营销和促销方法。该平台的产生是由于2012年的情况，在持续的气候（干旱，洪水或火灾或金融危机）袭击之后，我们看到澳大利亚农民的信心跌至谷底。

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《European Dairy Magazine》 |2015年第6期|共2页
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Marketing of dairy with a health propositionAbout the Australian success story brand platform'Leaendairy'

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