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首页> 外文期刊>International Journal of Innovation Management >DISRUPTIVE TECHNOLOGIES: AN EXPANDED VIEW
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DISRUPTIVE TECHNOLOGIES: AN EXPANDED VIEW

机译：破坏性技术：扩展视图

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The term "disruptive technology" as coined by Christensen (1997, The Innovator's Dilemma; How New Technologies Cause Great Firms to Fail. Harvard Business School Press) refers to a new technology having lower cost and performance measured by traditional criteria, but having higher ancillary performance. Christensen finds that disruptive technologies may enter and expand emerging market niches, improving with time and ultimately attacking established products in their traditional markets. This conception, while useful, is also limiting in several important ways. By emphasising only "attack from below" Christensen ignores other discontinuous patterns of change, which may be of equal or greater importance (Utterback, 1994, Mastering the Dynamics of Innovation. Harvard Business School Press; Acee, 2001, SM Thesis, Massachusetts Institute of Technology). Further, the true importance of disruptive technology, even in Christensen's conception of it is not that it may displace established products. Rather, it is a powerful means for enlarging and broadening markets and providing new functionality. In Christensen's theory of disruptive technology, the establishment of a new market segment acts to channel the new product to the leading edge of the market or the early adopters. Once the innovation reaches the, early to late majority of users it begins to compete with the established product in its traditional market. Here we present an alternative scenario in which a higher performing and higher priced innovation is introduced into the most demanding established market segments and later moves towards the mass market.
机译：克里斯滕森（1997，创新者的困境;新技术如何导致大公司倒闭，哈佛商学院出版社）提出的“破坏性技术”一词，是指一种成本较低，性能按传统标准衡量但具有较高辅助性的新技术。性能。 Christensen发现，颠覆性技术可能会进入并扩展新兴市场的利基市场，随着时间的流逝而不断改进，并最终攻击其传统市场中的成熟产品。这个概念虽然有用，但也以几种重要方式受到限制。克里斯滕森只强调“从下面进攻”，而忽略了其他不连续的变化模式，这些变化模式具有同等或更大的重要性（Utterback，1994年，《掌握创新动力》，哈佛商学院出版社; Acee，2001年，麻省理工学院，SM论文）技术）。此外，即使在克里斯滕森（Christensen）的观念中，破坏性技术的真正重要性也不在于它可以取代现有产品。相反，它是扩大和拓宽市场并提供新功能的有力手段。在克里斯滕森的破坏性技术理论中，建立新的市场细分的作用是将新产品引导到市场的领先者或早期采用者。一旦创新达到了大多数用户的早期到后期，它便开始与传统市场中的既定产品竞争。在这里，我们提出了一种替代方案，其中将性能更高且价格更高的创新引入了最苛刻的既定市场领域，并随后进入了大众市场。

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