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Evaluating Internet for extension in agriculture

机译：评估互联网在农业中的推广

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Effective adoption of Internet for extension in agriculture is elusive despite substantial investments in human capital and other resources. To better understand the process EUNITA (a concerted EU project www.eclipse.it/EUNITA/main.html), INEA (the Italian National Institute of Agricultural Economics - www.inea.it ) and the Toscana Extension service sponsored a workshop in Alberese, Italy, to evaluate its adoption's critical success factors and failures. A summary of participant's opinions indicated general agreement on benefits such as: Updated and comprehensive information; availability of new types, "Just in time", more and competing information sources; "One stop information shopping"; ease of exchange of information and/or ideas and facilities to discuss them; easier collaboration and/or access to peers, other farmers and experts; a ranked list of useful information such as updated market lists, weather information, plant protection regulations, recommendations and products, news, bulletins, and more. There was general agreement relating to critical success factors such as: Internet accessibility on individual farms or at farmer-gathering locations; inputting of information that farmers/extension want and/or need; identifying a tangible benefit to information users; defining and serving target audiences; packaging information in a way that it can be understood and applied; a simple, user-friendly search engine and interface design; responsibility for the information quality and reliability; revealed preference as a guiding factor for Internet development. The going deeper into the summary of detailed participant's opinions provided a practical, baseline, reference for Internet adoption planning, program implementation and goal achievement evaluation.
机译：尽管对人力资本和其他资源进行了大量投资，但有效利用互联网进行农业扩展仍然遥遥无期。为了更好地了解EUNITA（欧盟协调的项目www.eclipse.it/EUNITA/main.html）的过程，INEA（意大利国家农业经济研究所-www.inea.it）和Toscana推广服务公司在阿尔伯雷兹赞助了一个讲习班。 ，以评估其采用的关键成功因素和失败。与会者的意见摘要表明对诸如下列方面的好处达成了普遍共识：更新和全面的信息;新型，“及时”，更多和竞争性信息源的可用性; “一站式信息购物”;易于交流信息和/或讨论它们的想法和设施;更轻松的协作和/或与同龄人，其他农民和专家的交流;有用信息的排名列表，例如更新的市场列表，天气信息，植物保护法规，建议和产品，新闻，公告等。对于关键的成功因素，人们达成了普遍的共识，例如：各个农场或农民聚集地的互联网可访问性;输入农民/延伸所需要和/或需要的信息;确定信息用户的切实利益;确定和服务目标受众;以一种可以理解和应用的方式包装信息;简单，用户友好的搜索引擎和界面设计;对信息质量和可靠性负责;揭示了偏好是互联网发展的指导因素。对参与者详细意见的摘要进行深入研究，为互联网采用计划，计划实施和目标绩效评估提供了实用的基准。

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