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首页> 外文期刊>European journal of public health >Youth exposure to alcohol advertising on television in the UK, the Netherlands and Germany
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Youth exposure to alcohol advertising on television in the UK, the Netherlands and Germany

机译：在英国，荷兰和德国，青少年在电视上接触酒精广告

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Background: Exposure of young people to alcohol advertising is a risk factor for underage drinking. This study assessed youth exposure to television alcohol advertising in the UK, the Netherlands and Germany, from December 2010 to May 2011. Methods: A negative binomial regression model predicted number of alcohol advertisements from the proportion of the television viewership in each age group. This allowed comparison of alcohol advertisement incidence for each youth age category relative to an adult reference category. Results: In the UK, those aged 10-15 years were significantly more exposed to alcohol advertisements per viewing hour than adults aged a parts per thousand yen25 years [incidence rate ratio (IRR) = 1.11; 95% confidence interval (95% CI): 1.06, 1.18; P < 0.01]; in the Netherlands, those aged 13-19 years were more exposed per viewing hour than adults aged a parts per thousand yen 20 years (IRR = 1.29; 95% CI: 1.19, 1.39; P < 0.01). Conversely, in Germany, those aged 10-15 years were less exposed to alcohol advertisements than adults aged a parts per thousand yen25 years (IRR = 0.79; 95% CI: 0.73, 0.85; P < 0.01). In each country, young children (aged 4-9 years in the UK and Germany, 6-12 years in the Netherlands) were less exposed than adults. Conclusion: Adolescents in the UK and the Netherlands, but not Germany, had higher exposure to television alcohol advertising relative to adults than would be expected from their television viewing. Further work across a wider range of countries is needed to understand the relationship between national policies and youth exposure to alcohol advertising on television.
机译：背景：年轻人接触酒精广告是未成年人饮酒的风险因素。这项研究评估了2010年12月至2011年5月在英国，荷兰和德国的青少年对电视酒精广告的接触。方法：负二项回归模型根据各个年龄段的电视收视率预测了酒精广告的数量。这样可以比较每个青年年龄类别相对于成人参考类别的酒精广告发生率。结果：在英国，年龄在10到15岁之间的人每次观看小时暴露在酒精广告上的比例明显高于年龄在千分之二十五岁的成年人[发生率比（IRR）= 1.11; 95％置信区间（95％CI）：1.06，1.18; P <0.01];在荷兰，年龄在13-19岁之间的人每次观看时间比20岁以下千分之一日元的成年人要暴露的时间更长（IRR = 1.29; 95％CI：1.19，1.39; P <0.01）。相反，在德国，年龄在10到15岁之间的人接触酒精广告的比例要比年龄在千分之二十五岁的成年人更少（IRR = 0.79; 95％CI：0.73，0.85; P <0.01）。在每个国家中，幼儿（英国和德国的年龄为4-9岁，荷兰的年龄为6-12岁）比成年人少。结论：与成人相比，英国和荷兰的青少年（而非德国）的电视酒精广告曝光率要高于成年人。需要在更广泛的国家中进行进一步的工作，以了解国家政策与青少年接触电视上的酒精饮料广告之间的关系。

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