The new realities of marketing are incredibly complex and, if not fully understood, can waste vast amounts of time and hard-earned dollars.The revolution in marketing began in 1974 and hit its stride in the 1990s when ever-increasing public participation hit a critical mass. As the Internet became a leading source of information on all topics, it also became the open book source on personallife diaries, with comments and evaluations on everything and everybody - no holds barred. Facebook became the social connection for groups with various relationships connecting on all topics. Tweeters had a platform to share their world as they observed it and the most effective and prolific tweeters became the social gurus on virtually any subject.
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