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Extend retail season: spring into fall sales

机译:延长零售季节:春季到秋季销售

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One of the greatest challenges to our retail garden industry is its perceived seasonality and reliance on weather. We make too many assumptions based on this entrenched thinking. Many smart operators are taking the approach of opening only for high volume times and closing for slower seasons. Financially this makes a lot of sense, but in the long-term, are we losing market positioning and share?Back in the 1960s and 70s, I recall the struggle to discover the potential of fall. Remember the "fall is for planting" campaign and how long it took this message to create a new season. This is, however, a long-term vision issue that the giant box retailers have dominated, selling hundreds of thousands of garden mums and fall planters and hanging baskets.
机译:对我们的零售花园业来说,最大的挑战之一是其季节性和对天气的依赖。基于这种根深蒂固的思想,我们做出了太多的假设。许多精明的运营商正在采取只在高容量时间开门,在较慢季节关闭的方法。从财务上讲这很有意义,但从长远来看,我们是否会失去市场定位和份额?回溯到1960年代和70年代,我回想起寻找下降潜力的努力。记住“秋天是为了种植”运动,以及此信息创造新季节花了多长时间。但是,这是一个长期的愿景问题,大型零售商已经占据主导地位,出售了成千上万的花园妈妈,秋天的种植者和吊篮。

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