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U.S. Distributors Adapt to Farmer Demand for New Products and Information

机译:美国分销商适应农民对新产品和信息的需求

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It is a fine line between the conference room and the corn field in the Midwest United States. U.S. distributors must align business initiatives with farmer demand and consumption trends. That's the philosophy of Wilbur-Ellis, a $3-billion company that has been adapting to the changing needs of farmers since 1921. FCI sat down with the company in the heart of the U.S. Corn Belt, where leaders chatted easily about the things that make them successful. One of the major changes, much to the relief of chemical manufacturers and distributors, is the recent upturn in the U.S. ag market.
机译:这是美国中西部会议室和玉米田之间的一条细线。美国分销商必须根据农民的需求和消费趋势调整商业计划。这就是Wilbur-Ellis的理念,Wilbur-Ellis是一家市值30亿美元的公司,自1921年以来就一直适应农民不断变化的需求。FCI在美国玉米带的心脏地带与该公司坐下来,在那里,领导者们轻松地聊了聊促成他们成功了。最近最大的变化之一是最近美国农业市场的好转,这极大地缓解了化学制造商和分销商的负担。

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