Leveraging the Web to Generate Leads and Build Customer Relationships

UWE KLEINSCHMIDT

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Leveraging the Web to Generate Leads and Build Customer Relationships

机译：利用网络生成潜在客户并建立客户关系

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If you're like most engine shop owners, when you think about making better use of the Web, you're likely thinking about things like your website, your Google ranking or maybe even your pay-per-click (PPC) ads. But if one of your business goals is to maximize results, then improving the quality of your interactions with prospective and existing customers becomes key and you'll find that websites and PPC ads are just the beginning when it comes to what the Web has to offer.

机译：如果您像大多数引擎厂老板一样，当您考虑更好地利用Web时，您可能会考虑诸如网站，Google排名甚至是按点击付费（PPC）广告之类的问题。但是，如果您的业务目标之一是最大限度地提高结果，那么改善与潜在客户和现有客户的互动质量就成为关键，并且您会发现，网站和PPC广告只是网络必须提供的内容的开始。

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《Engine Builder》 |2012年第8期|共2页
作者
UWE KLEINSCHMIDT;
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正文语种 eng
中图分类汽车工程;
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1. Leveraging the Web to Generate Leads and Build Customer Relationships [J] . UWE KLEINSCHMIDT Engine Builder . 2012,第Auga期

机译：利用网络生成潜在客户并建立客户关系
2. Building Customer Relationships in an Electronic Age: The Role of Interactivity of E-Commerce Web Sites [J] . Doyle Yoon, Sejung Marina Choi, Dongyoung Sohn Psychology & marketing . 2008,第7期

机译：在电子时代建立客户关系：电子商务网站的交互作用
3. How can the Web help build customer relationships? An empirical study on e-tailing [J] . Fang Wang, Milena Head Information & Management . 2007,第2期

机译：Web如何帮助建立客户关系？电子零售的实证研究
4. Customer Relationship Management and Small Data — Application of Bayesian Network Elicitation Techniques for Building a Lead Scoring Model [C] . Youssef Benhaddou, Philippe Leray IEEE/ACS International Conference on Computer Systems and Applications . 2017

机译：客户关系管理和小数据-贝叶斯网络启发技术在建立潜在顾客评分模型中的应用
5. How customer loyalty programs can influence relational marketing outcomes: Using customer -retailer identification to build relationships. [D] . Ha, Sejin. 2007

机译：客户忠诚度计划如何影响关系营销结果：使用客户-零售商标识来建立关系。
6. Role of Online Retailers’ Post-sale Services in Building Relationships and Developing Repurchases: A Comparison-Based Analysis Among Male and Female Customers [O] . Muhammad Kashif Javed, Min Wu, Talat Qadeer, 2020

机译：在线零售商在建立关系和发展回购方面的销售售后服务的作用：男女客户中基于比较的分析
7. Customer Relationship Management and Small Data — Application of Bayesian Network Elicitation Techniques for Building a Lead Scoring Model [O] . Youssef Benhaddou, Philippe Leray 2017

机译：客户关系管理和小型数据 - 应用贝叶斯网络阐述技术为建设铅评分模型

Leveraging the Web to Generate Leads and Build Customer Relationships

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