While engine builders are usually well-versed in anything with a camshaft, when it comes to the Internet, some fall short on their HTML coding and photoshopping skills. But as they move into the uncharted waters of e-commerce, engine builders and suppliers now face the sea of realities known as virtual sales. For as long as the automobile has been on the road, engine shops have relied on word-of-mouth referral and reputation to gain business. Even with the Internet boom of the '90s and the steady rise in web-marketing, the average Joe Engine Builder never caught e-commerce fever. Some argue that purchasing a big-ticket item such as an engine is much different than buying an album on a music website such as iTunes. Also, when looking to buy an engine on the Internet, the consumer might find it confusing to find the proper specs. In addition, they could unknowingly visit a site that doesn't display enough helpful information to make an informed decision.
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