In part one of this series ("A Web Site Can Add To Your Business Bottom Line," August 2006 Engine Builder, page 38) we talked about the need for every business to have a Web site, regardless of what type of business you are in. Sadly, in the recent Machine Shop Market Profile in this very magazine, it was estimated that just 41% of automotive aftermarket businesses have a Web site. Worse news yet, just 18% of you - the readers of Engine Builder - who responded to the survey reported that you have a Web site. It was also reported that of those businesses that do have a Web site, 35% generate sales of product or shop services through the site.
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