In the past years, many growers in Colombia have made the transformation to producing bouquets. This step includes much more than just increasing the assortment: it is also vital for a bouquet producer to have good knowledge of the consumer. Here we learn more from the experience of Falcon Farms, one of the main bouquet producers in Colombia. In Colombia, consumer-ready bouquets now make up nearly 35% (US 420 million dollar/year) of the mix of exported floriculture products. Bouquets have given a new lease of life to flowers such as chrysanthemums, which seemed to have fallen out of style and are now used in all their presentations and colours (pompoms, pincushions, 'Pinocchio' types); they have encouraged diversification (although roses and carnations still account for a significant share of the production, Colombia now grows over 40 cut flower and foliage types); and they have brought end-consumers more closely into the flower trade scenario. In the bouquet trade, taste, particular preferences and special occasions are extremely important.
展开▼
