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STRATEGIES FOR SUCCEEDING IN A DIGITAL WORLD

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摘要

Although the World Wide Web is just a little more than two decades old, the way we use it today has little in common with the way we used it when it debuted. For example, in the late 1990s, few businesses had websites. The few businesses that did have websites used them for little more than posting brochures and displaying other static pages. These days, the sky is the limit-many businesses host videos, have page after page of technical information about their goods or services, provide customer service via chat windows, and take orders directly via the web. In fact, it would be unusual to find a consumer-based retailer without the ability to take orders online and provide its customers a variety of payment and delivery options.

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