The new era of connected care. Marketing and IT find common ground at last.

Fell D

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The new era of connected care. Marketing and IT find common ground at last.

机译：互联医疗的新时代。市场营销和IT终于找到了共同点。

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Attending the recent HlMSS (Healthcare Information Management and Systems Society) Annual Conference in Chicago recently, I was struck by the lack of marketing professionals at what is one of the largest healthcare trade show events of the year. Sure, there were plenty of corporate sales and marketing types roaming the trade show exhibits. pitching their latest high-tech wares, but few if any hospital and health system marketing and communications professionals could be found.

机译：最近参加了最近在芝加哥举行的HlMSS（医疗保健信息管理和系统协会）年度会议，我感到震惊的是，缺少专业营销人员，这是本年度最大的医疗保健展会之一。当然，有很多公司销售和市场营销类型在贸易展览会展品上漫游。推销他们最新的高科技产品，但几乎找不到医院和卫生系统的市场营销和传播专业人员。

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《Marketing health services.》 |2009年第4期|共3页
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Fell D;
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中图分类保健组织与事业（卫生事业管理）;
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The new era of connected care. Marketing and IT find common ground at last.

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