The net effect breeds confusion and undermines confidence in supplements among consumers. It also presents what the supplement industry believes is an ill-defined picture of itself and its products. In 2007, the Council for Responsible Nutrition (CRN), a leading trade association for the dietary supplement industry known for its science-based approach to supplement usage, embarked on a three-year initiative at the request of its board of directors. Its task was to help redefine the industry to more accurately reflect that dietary supplements play an important role in a growing culture of wellness and that consumers would be well-served to consider these products as one of the smart choices they make in their quest for wellness. Partnering with CRT/tanaka, a New York and Richmond, Va., dual-headquartered marketing/public relations firm, CRN developed the consumer education campaign "Life. ..supplemented" to promote the responsible use of dietary supplements.
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机译：净效应滋生了混乱，破坏了消费者对补品的信心。它还提出了补充剂行业认为是其本身及其产品的模糊图片。 2007年，负责营养的理事会（CRN）是饮食补充剂行业的领先贸易协会，该协会以其科学的补充方法闻名，应其董事会的要求启动了一项为期三年的倡议。它的任务是帮助重新定义行业，以更准确地反映出膳食补充剂在不断发展的养生文化中发挥着重要作用，并且将消费者视为有益于将这些产品视为他们追求健康的明智选择之一。 。 CRN与总部位于纽约和弗吉尼亚州里士满的市场营销/公共关系公司CRT / tanaka合作，开展了消费者教育活动“ Life ... suppleed”，以促进负责任地使用膳食补充剂。
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