Let's start at the beginning. Categorically speaking, the purpose of a Jeep is to go places where people with ordinary cars can't, right? Those places often have beautiful scenery, clean air, interesting wildlife, and generally a lack of intrusive civilization. What they don't have is hotels, restaurants, bathrooms, B&Bs, gas stations, or supermarkets. Sounding good? How about bringing some of your family or a couple of friends along? Suddenly the Jeep is getting a little crowded, because given all of the above that you won't find at your destination, you will need to bring a bunch of it with you if you expect your friends or family to come along without whining. The back of the Jeep is already full. A rack is clearly the answer.
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