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Strategic Choice of Channel Structure in an Oligopoly

机译:寡头垄断渠道结​​构的战略选择

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摘要

The traditional wisdom holds that the benefits of a decentralized channel structure arise from downstream competitive relationships. In contrast, in their 2007 paper in the Accounting Review, Arya and Mittendorf show that the value of decentralization can also come from the upstream relationship when the downstream firms convey internal strife (decentralization) to an upstream input supplier. This paper demonstrates that the Arya and Mittendorf result continues to hold irrespective of the market structure of the upstream input market. However, if the upstream market is monopolized and the monopoly supplier follows a uniform price policy, decentralization may not result from the centralization-decentralization game.
机译:传统观点认为,分散渠道结构的好处来自下游竞争关系。相反,Arya和Mittendorf在其2007年《会计评论》中的论文中指出,当下游公司将内部冲突(权力下放)传递给上游投入品供应商时,权力下放的价值也可能来自上游关系。本文表明,无论上游投入品市场的市场结构如何,Arya和Mittendorf的结果继续保持不变。但是,如果上游市场被垄断,而垄断供应商遵循统一的价格政策,则分散化可能不是集中化,分散​​化博弈的结果。

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