REMEMBER THE RINGTONE? Just two years ago consumers were spending $1 billion a year on song snippets for their cellphones. Established musical acts recorded ringtone versions of their songs, and some composers set out to write tunes that had hooks and melodies that would lend themselves to tones. (Think: 50 Cent's "In da Club.") Then came text messaging. And smartphones. And mobile apps. U.S. ringtone revenue this year will reach about $750 million, down from $881 million in 2007 - and the business will be nonexistent in 2016, says IBIS World, a consumer analyst group. A big reason consumers are eschewing personalized ringtones? Cellphones simply don't ring as much as they used to.
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机译：记得铃声吗？就在两年前，消费者每年在手机歌曲片段上花费10亿美元。既有的音乐表演记录了他们歌曲的铃声版本，一些作曲家开始写有钩子和旋律的音乐，这些曲子会带出自己的音调。 （想想：50 Cent的“ In da Club”。）然后是短信。和智能手机。和移动应用。消费者分析集团IBIS World表示，今年美国的铃声收入将达到7.5亿美元，低于2007年的8.81亿美元，并且该业务在2016年将不存在。消费者不使用个性化铃声的主要原因是什么？手机根本不像以前那样响。
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