Greater comfort with on-line ad spend

Martin Derrick

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Greater comfort with on-line ad spend

机译：在线广告支出带来更大的舒适度

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Southern Comfort will end this year with its entire marketing budget spent on the internet. Last year, the drinks giant spent $7 million on traditional advertising, before deciding to devote its efforts to on-line adverts aimed squarely at 21 to 29-year olds -the sort of people who now spend far more time online than reading magazines or watching TV. The ads, which connect the drink with its New Orleans heritage, are running on Southern Comfort's own Facebook page and also on heavy-hitting US websites such as CBS.com, Fox.com, Playboy.com and NBC.com.

机译：Southern Comfort将于今年结束，其全部营销预算都将花费在互联网上。去年，这家饮料巨头在传统广告上花费了700万美元，然后决定专门致力于针对21至29岁年轻人的在线广告-这种人现在在网上花费的时间远远超过阅读杂志或看电视的时间电视。这些将饮料与新奥尔良传统联系起来的广告，在Southern Comfort自己的Facebook页面上以及在美国知名网站CBS.com，Fox.com，Playboy.com和NBC.com上投放。

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《MIM: Motor Industry Magazine》 |2009年第12期|共1页
作者
Martin Derrick;
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Greater comfort with on-line ad spend

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