There is a vision that is necessary to carry businesses on into the future. That sort of vision is always necessary, but never more so than when times get tough. Without vision, organizations lose focus, products become dated and businesses become obsolete. The vision I am talking about is more than just the knowledge and ability to imagine and create new products and produce them efficiently, although that is certainly part of it. This vision requires that we see ourselves and our workforces as people, not labor and staff and management. It requires that we see ourselves and our businesses as integral parts of the communities and ecosystems in which we live and work. It requires that we see ourselves and our businesses in these places and environments in the future - working, living well and continuing to succeed. It requires we do the right thing simply because it is the right and ethical thing to do. Without this vision, any business is temporary and its success ephemeral.
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