Casual Male Launches 'Generation XL' Campaign

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Casual Male Launches 'Generation XL' Campaign

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Casual Male Retail Group recently unveiled a new advertising campaign and logo focused on combating the negative perceptions sometimes associated with "big and tall" sizes."Our 'Generation XL' ad campaign really captures the notion that being big and tall can be a positive way of life," said Ric Delia Bernarda,senior vice president of marketing.

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《AATCC review: International magazine for textile professionals》 |2006年第7期|3-0|共1页
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正文语种英语
中图分类纺织工业、染整工业;
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Casual Male Launches 'Generation XL' Campaign

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