Start-ups at the gates: new vendors nibble at the edges to gain foothold in maturing enterprise software market

Alex Anderson

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Start-ups at the gates: new vendors nibble at the edges to gain foothold in maturing enterprise software market

机译：初具规模的初创企业：新的供应商在边缘进军以在成熟的企业软件市场中站稳脚跟

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Mike Braatz is intimately familiar with the challenge of launching a software company in today's maturing enterprise applications market. Braatz, who co-founded Boston-based inventory optimization vendor Optiant in 2000, says the key to survival for start-ups is avoiding the big guys. "As a smaller company, trying to go head-to-head with [the big] guys often can be suicide," says Braatz, vice president of business development-likening such an approach to "storming up a fortified hill."

机译：Mike Braatz非常熟悉在当今日趋成熟的企业应用程序市场中成立软件公司的挑战。布拉茨（Braatz）于2000年共同创立了总部位于波士顿的库存优化供应商Optiant，他说，初创企业生存的关键是避免大人物。业务发展部副总裁Braatz说：“作为一家较小的公司，试图与[大]人并驾齐驱常常会自杀。”

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《MSI: Plan, Source, Make, Deliver》 |2003年第4期|共4页
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Alex Anderson;
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机译：初具规模的初创企业：新的供应商在边缘进军以在成熟的企业软件市场中站稳脚跟
2. European vendors continue to gain foothold in U.S. market [J] . Dean Roper Newspaper Techniques . 1999,第2期

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Start-ups at the gates: new vendors nibble at the edges to gain foothold in maturing enterprise software market

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