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首页> 外文期刊>KM Review: Gaining Competitive Advantage in the Knowledge Economy >GAINING A COMPETITIVE EDGE FROM YOUR CUSTOMERS: Exploring three dimensions of customer knowledge
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GAINING A COMPETITIVE EDGE FROM YOUR CUSTOMERS: Exploring three dimensions of customer knowledge

机译：从客户那里获得竞争优势：探索客户知识的三个维度

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摘要

Organizations that don't adequately leverage customer knowledge risk losing out in today's marketplace. Here, Kevin Desouza and Yukika Awazu explain how to succeed using three types of customer knowledge. Fail to manage customer knowledge and you could be out of business. Leverage customer knowledge and you could lure your competitor's customers. Most organizations find the concept of customer knowledge management difficult to grasp. Just like the construct of knowledge management has many definitions and interpretations, the thought of customer knowledge management stirs multiple reactions. To some, it's concerned with leveraging customer data and information into actionable knowledge. To others it involves knowledge management to support customers, or consists of managing customer feedback and eliciting knowledge from the customer.
机译：未能充分利用客户知识的组织可能会在当今的市场中迷失方向。在这里，Kevin Desouza和Yukika Awazu解释了如何使用三种类型的客户知识来取得成功。无法管理客户知识，您可能会倒闭。利用客户知识，您可以吸引竞争对手的客户。大多数组织发现客户知识管理的概念很难掌握。就像知识管理的构造有许多定义和解释一样，客户知识管理的思想引起了多种反应。在某些情况下，它与将客户数据和信息转化为可行的知识有关。对其他人而言，它涉及知识管理以支持客户，或者包括管理客户反馈并从客户那里获取知识。

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