To achieve the full benefits of what social media can offer you need to understand what it is and get the basics right from the outset, says Headshift's Lee Bryant. Some of the most obvious uses of social software are on projects and programs, which means it's entirely sensible to begin at a small, local, team-based level, the benefit this gives you is simple: The pressure is off, the feedback is clear and focused, and the cost and risk of roll-out is minimal.
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