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Neuroeconomics: Decision Making and the Brain

机译：神经经济学：决策与大脑

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Neuroeconomics is currently one of the fastest moving bandwagons in systems neuroscience. If you are a neuroscientist trying to decide whether or not to clamber aboard, or, if on board already, whether to jump off, or if you are just trying to work out where the bandwagon is going and whether it might be about to hit you, then a couple of weeks with Neuroeconomics: Decision making and the Brain might enable you to make a decision. For neuroeconomists, behavior consists of decisions and learning how best to make decisions. Neuroeconomics attempts to describe not just why one choice might be the one to take but also to elucidate the neural mechanisms that bring about such decisions. Of course, as with any bandwagon, it always feels important to keep up with what everyone else is doing-and, by reading Neuroeconomics, you will start to understand why this may be so. The book has a major emphasis on understanding one of the most important influences on one's own decision making, namely the decisions taken by others.
机译：神经经济学目前是系统神经科学中发展最快的潮流之一。如果您是一名神经科学家，试图确定是否要登船，还是已经登船，是否要跳下，或者您只是想弄清楚这辆车的前进方向以及它是否会撞到你，然后使用神经经济学进行几周：决策和大脑可能使您能够做出决策。对于神经经济学家来说，行为包括决策和学习如何最好地制定决策。神经经济学不仅试图描述为什么一个选择可能是一种选择，而且试图阐明做出这种决定的神经机制。当然，与任何潮流一样，紧跟其他所有人的工作总是很重要的—通过阅读《神经经济学》，您将开始理解为什么会如此。该书主要着重于理解对自己的决策最重要的影响之一，即他人的决策。

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