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Engineering Breakthrough Research: High-Tech Has it Hardwired

机译：工程突破性研究：高科技已硬连线

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It is not by accident or serendipity that Apple continues to produce brilliant products that clobber competitors anddelight consumers who line up for the latest high-tech gadget. By design, Apple's management system is optimized to create distinctive products like the iPod and iPhone. With the right combination of strategic clarity, patience and strong leadership, this method of innovation can be duplicated, argues Chris Morrison, in How to Innovate Like Apple, published in Interactive Business Network in August, 2010. According to Morrison, Apple's motto: "Think different," empowers employees and then challenges them to strive for excellence and never be satisfied with "good enough." The company's infrastructure is designed for innovation; its unorthodox approaches include ignoring fads, taking tough stands on issues it can win, flattening hierarchies to hasten decision-making and paying little attention to market research and competition.
机译：苹果公司继续生产出色的产品并非偶然或偶然，这会吸引竞争者和高兴的消费者，他们渴望使用最新的高科技产品。通过设计，Apple的管理系统经过优化，可创建独特的产品，例如iPod和iPhone。克里斯·莫里森（Chris Morrison）在2010年8月发表在《互动商业网络》上的《如何像苹果一样进行创新》一书中指出，只要将战略的清晰性，耐心和强大的领导力结合起来，这种创新方法就可以复制。苹果的座右铭是莫里森：“ “换个角度思考”，赋予员工权力，然后挑战他们，追求卓越，永不满足于“足够好”。公司的基础设施专为创新而设计;其不合常规的做法包括：忽略时尚，在可能赢得的问题上采取强硬立场，拉平层次结构以加快决策制定，并很少关注市场研究和竞争。

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