Tracking the client lifecycle - RPMcar FrontOffice pilot at Dutch dealership supports CRM initiative across Renault

Kevin Parker

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Tracking the client lifecycle - RPMcar FrontOffice pilot at Dutch dealership supports CRM initiative across Renault

机译：跟踪客户端生命周期-荷兰经销商的RPMcar FrontOffice飞行员支持整个雷诺的CRM计划

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Like all car companies, Renault wants everyone who purchases one its vehicles to be a return customer. But the executive team at Renault also knows that creating loyal customers takes work. That's why the company launched Plan Excellence Renault 4 (PER4), an initiative aimed at increasing client satisfaction by helping dealerships provide consistent, enthusiastic service to Renault clients - before and after the sale.

机译：像所有汽车公司一样，雷诺希望所有购买一辆汽车的人都成为回头客。但是，雷诺公司的执行团队也知道，创建忠实的客户需要付出很多努力。这就是为什么公司推出雷诺计划卓越计划4（PER4）的原因，该计划旨在通过帮助经销商在销售前后为雷诺客户提供一致，热情的服务来提高客户满意度。

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《Manufacturing Business Technology》 |2008年第5期|共1页
作者
Kevin Parker;
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机译：跟踪客户端生命周期-荷兰经销商的RPMcar FrontOffice飞行员支持整个雷诺的CRM计划
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Tracking the client lifecycle - RPMcar FrontOffice pilot at Dutch dealership supports CRM initiative across Renault

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