The highs and lows of Jianlibao, China's No. 3 beverage brand

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The highs and lows of Jianlibao, China's No. 3 beverage brand

机译：中国第三饮料品牌健力宝的高潮和低谷

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In 1984 the Guangdong-based Jianlibao Group developed and commercialised China's first sports drink. Named after the company, the brand achieved stellar success in the late '80s and early '90s with annual sales exceeding 650 million dollar (483 million EUR). But towards the end of the last decade the company lost its Midas touch and had rollercoastered until two years ago when Jianlibao's core beverage business was bought by Uni-President.Taiwan's biggest food and beverage company. WEI DENG chronicles the history of China's third-biggest soft drink brand.

机译：1984年，总部位于广东的健力宝集团开发并商业化了中国第一款运动饮料。该品牌以该公司的名字命名，在80年代末和90年代初取得了巨大的成功，年销售额超过6.5亿美元（4.83亿欧元）。但是到了近十年末，该公司失去了点石成金的感觉，到了两年前，健力宝的核心饮料业务被台湾最大的餐饮公司Uni-President收购。魏登（WEI DENG）记载了中国第三大软饮料品牌的历史。

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《New Nutrition Business》 |2007年第9期|共2页
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The highs and lows of Jianlibao, China's No. 3 beverage brand

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