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首页> 外文期刊>New Nutrition Business >Leveraging the avocado into a heart healthy lifestyle
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Leveraging the avocado into a heart healthy lifestyle

机译：使鳄梨成为有益心脏健康的生活方式

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摘要

A small company has shown the benefits of close co-operation between entrepreneurs, academic scientists and government researchers: Olivado has taken a "new food" and turned it into a premium-priced, upmarket-and-heart healthy success story - and made it the "must-have" item in Hollywood dressing rooms. Imagine if your company could create a new brand that offered all-natural heart health benefits, combined with upmarket, "lifestyle" appeal, all based on the positive imagery surrounding the Mediterranean diet - and also tasted good enough to grab the attention of celebrity chefs and food writers. Olivado, a small company located in the north of New Zealand in the breathtakingly beautiful Bay of Islands, has managed to do just that and in so doingit has proved the value of paying atterftion to every aspect of die commercialisation process. A combination of new nutrition science; innovative process technology developed in collaboration widi universities and research institutes; insightful brand development; superb execution of marketing communications; thoughtful price positioning and a single-minded distribution strategy is rapidly propelling the Olivado brand of avocado oil to the level of a global success story.
机译：一家小公司展示了企业家，学术科学家和政府研究人员之间紧密合作的好处：奥利瓦多（Olivado）取得了“新食品”，并将其变成了价格昂贵，高端和心脏健康的成功故事-并使其成功好莱坞更衣室中的“必备”物品。想象一下，如果您的公司可以创建一个提供全天然心脏健康益处，结合高档，“生活方式”魅力的新品牌，这些品牌都基于围绕地中海饮食的正面印象-并且味道也足以引起名人厨师的注意和美食作家。 Olivado是一家位于新西兰北部美丽迷人的岛屿湾中的小公司，已经做到了这一点，并且这样做也证明了在商业化过程的各个方面付诸实践的价值。结合了新的营养科学;与威迪大学和研究机构合作开发的创新工艺技术;有洞察力的品牌发展;精通营销传播;周到的价格定位和专一的分销策略正在迅速将Olivado品牌的鳄梨油推向全球成功的典范。

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