Oat specialist shows how to build a new category

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Oat specialist shows how to build a new category

机译：燕麦专家展示如何建立新类别

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From Europe to the U.S., oat-based foods are increasingly attracting the interest of major food and beverage companies. But while the giants deliberate over just how best to exploit oats' intrinsic health benefits in products that consumers will accept, a small family-owned Finnish company has got ahead and solved the problem and in so doing has created an entirely new, fast-growing - and profitable - category of foods that (in Europe at least) has the potential to give soy products some stiff competition.

机译：从欧洲到美国，基于燕麦的食品正日益吸引主要食品和饮料公司的兴趣。但是，尽管巨头们在商讨如何最好地利用燕麦在消费者接受的产品中固有的健康益处，但一家小型的芬兰家族企业却取得了成功并解决了这个问题，从而创造了一个全新的，快速增长的（且有利可图）（至少在欧洲）有潜力使大豆制品展开激烈竞争的食品类别。

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《New Nutrition Business》 |2003年第4期|共1页
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3. New innovation from oats - Fazer builds 40 million Euro xylitol factory in Lahti [J] . Innovations in food technology . 2019,第83期

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5. Building the Genetic, Agronomic and Economic Foundations for Expansion of Oat Cultivation in Western Washington. [D] . Winkler, Louisa Rosemarie. 2017

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6. The Calman report and specialist training. Calman report builds on the status quo. [O] . J Grant 1993

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Oat specialist shows how to build a new category

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