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Sustainability its own reward

机译：可持续发展本身就是回报

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摘要

Consultants, faced with the twin challenges of a. finding new ideas to sell to their clients and b. ideas that can be implemented in an environment in which health claim regulation makes it harder to communicate a product's benefits, have recendy pumped-up their focus on "sustainability" as a strategy. At industry conferences you are almost guaranteed to find at least one presenter telling you that you can differentiate by "dramatising your value chain" or "take transparency to a new level" or "use transparency to position for good - and sell!". In other words, show consumers how sustainable you are being and you will be rewarded.
机译：顾问，面临着双重挑战。寻找新的想法出售给客户; b。可以在健康声明监管使其更难以传达产品利益的环境中实施的想法，已逐渐成为人们关注“可持续性”战略的重点。在行业会议上，您几乎可以保证找到至少一位演讲者，告诉您，您可以通过“使您的价值链发挥作用”或“将透明度提高到一个新水平”或“使用透明度来永久定位-并出售！”来与众不同。换句话说，向消费者展示您的生存能力如何，您将获得回报。

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