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首页> 外文期刊>Land Use Policy >Explaining variation in farm and farm business performance in respect to farmer behavioural segmentation analysis: implications for land use policies.
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Explaining variation in farm and farm business performance in respect to farmer behavioural segmentation analysis: implications for land use policies.

机译：解释关于农民行为细分分析的农场和农场经营绩效的变化：对土地使用政策的影响。

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Economic-orientated land use policies designed within a productivist framework have been argued to be inappropriate to achieve post-productivist multifunctional goals. Additionally, policies which fail to account for attitude-behaviour differences amongst land managers may be equally lacking. Using Defra's behavioural segmentation approach applied to 750 English Farm Business Survey (FBS) co-operators, this paper presents an analysis of the relationship between segmentation groups and their associated physical, financial and managerial attributes to test the segmentation concept. An analysis of the segmentation process is provided, examining the effectiveness of such an approach towards enhancing land use policies. Results classified FBS co-operators as: Custodians (14.0%); Lifestyle Choice (7.2%); Pragmatists (53.3%); Modern Family Business (21.1%); Challenged Enterprises (4.4%). Analysis of the physical, financial and managerial attributes associated with each segmentation group concurs with a priori expectations, offering potential advantages to policy makers in targeting policy design and delivery messages to accord with the objectives of particular segments. However, whilst a proportion of co-operators clearly identified with a particular segmentation group, other co-operators found the process of self-identity segmentation to be both challenging and lacking perceived practical relevance. Given the challenges encountered, policy makers seeking to use the segmentation approach to enhance the design and implementation of post-productivist policies must therefore be aware of the need for caution when attempting to "segment" the farming and horticultural population.Digital Object Identifier http://dx.doi.org/10.1016/j.landusepol.2012.03.006
机译：在生产者主义框架内设计的以经济为导向的土地使用政策被认为不适用于实现生产后主义的多功能目标。此外，可能同样缺乏缺乏土地经理之间态度行为差异的政策。使用Defra的行为细分方法，将其应用于750个英国农场商业调查（FBS）合作伙伴，本文对细分群体及其相关的自然，财务和管理属性之间的关系进行了分析，以测试细分概念。本文对分割过程进行了分析，考察了这种方法对加强土地使用政策的有效性。结果将FBS合作者分类为：托管人（14.0％）;生活方式选择（7.2％）;实用主义者（53.3％）;现代家族企业（21.1％）;挑战企业（4.4％）。对与每个细分群体相关联的物理，财务和管理属性的分析与先验期望相一致，这为决策者提供了潜在优势，使他们可以针对特定细分对象的目标制定政策设计和传递消息。但是，尽管一部分合作者明确地与特定细分群体标识，但其他合作者发现自我认同细分的过程既具有挑战性，又缺乏实际的实用性。鉴于遇到的挑战，寻求使用细分方法来增强后生产主义政策的设计和实施的决策者因此必须在尝试对农业和园艺种群进行“细分”时意识到需要谨慎行事。Digital Object Identifier http： //dx.doi.org/10.1016/j.landusepol.2012.03.006

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