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首页> 外文期刊>Norsk geografisk tidsskrift >Places through products and products through places: Industrial design and spatial symbols as sources of competitiveness
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Places through products and products through places: Industrial design and spatial symbols as sources of competitiveness

机译：产品中的场所和产品中的场所：工业设计和空间符号作为竞争力的来源

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摘要

The article explores the ways in which geography and place-based images and meaning are incorporated into products and business models. Such incorporation may be the result of a conscious process of image and identity construction in which designers deliberately exploit local, regional, urban/rural, and national constructions of place and nation. The article examines the consequences of incorporating place-based labels into products, and how geography is expressed in design services as a way of affecting consumer perceptions of products. Place through product and product through place relationships are used by firms to create place-based identities for their products that provide competitive advantage in the global marketplace. This protects niche producers from foreign competition as the identities and value of their products are related to place and quality rather than price advantages. The article distinguishes between placeless products that are targeted at all markets and those that deliberately exploit place-based associations and identities. Firms exploiting place-based associations connect themselves and their products to the traditions/histories/cultures of a particular place. The article is based on detailed in-depth interviews with Norwegian manufacturing companies and designers.
机译：本文探讨了将地理和基于地点的图像及含义整合到产品和业务模型中的方式。这种结合可能是图像和身份构建的自觉过程的结果，在该过程中，设计师故意利用地方和国家的地方，区域，城市/农村和国家构建。本文研究了将基于位置的标签合并到产品中的后果，以及地理标志如何在设计服务中表示出来，以作为一种影响消费者对产品感知的方式。公司使用产品通过位置和产品通过位置关系来为其产品创建基于位置的标识，从而在全球市场中提供竞争优势。这可以保护利基生产商免受外国竞争，因为其产品的标识和价值与地点和质量有关，而不是价格优势。本文将针对所有市场的无地方产品与故意利用基于地点的关联和身份的产品区分开。利用基于场所的协会的公司将其自身及其产品与特定场所的传统/历史/文化联系起来。本文基于对挪威制造公司和设计师的详细深入采访。

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