• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Review of Agricultural Economics >Factors affecting the allocation of trade promotions in the U.S. food distribution system.
【24h】

Factors affecting the allocation of trade promotions in the U.S. food distribution system.

机译：影响美国食品分配系统中贸易促销分配的因素。

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Although many have proposed theories explaining trade promotion (TP) behaviour by manufacturers, lack of data has prevented empirical assessment. We employ survey data to explore the effect of manufacturer and retailer bargaining power on the allocation of TPs in the U.S. food sector. The survey respondents consist of retailers controlling 40% of retail sales in U.S. supermarkets. The data consists of 216 observations at the brand level (36 supermarket companies, times 2 product categories, times 3 brands), of which 185 are usable for analysis. Retailer bargaining power increases the allocation of funds to off-invoice TPs through higher share of private label and retailer size. Manufacturer bargaining power decreases the allocation of funds to off-invoice TPs by establishing formal policies of negotiation..
机译：尽管许多人提出了解释制造商贸易促进（TP）行为的理论，但缺乏数据阻碍了经验评估。我们使用调查数据来探讨制造商和零售商的议价能力对美国食品行业总TP分配的影响。受访者包括在美国超市中控制40％零售额的零售商。数据由216个品牌级别的观察值组成（36家超市公司，乘以2个产品类别，乘以3个品牌），其中185个可用于分析。零售商的议价能力通过增加自有品牌和零售商规模的份额来增加对非发票TP的资金分配。制造商的议价能力通过建立正式的谈判政策来减少对非发票的TP的资金分配。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号