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首页> 外文期刊>Organic Agriculture >Organic food labels as a signal of sensory quality-insights from a cross-cultural consumer survey.
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Organic food labels as a signal of sensory quality-insights from a cross-cultural consumer survey.

机译：跨文化消费者调查显示，有机食品标签是感官质量意识的信号。

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Organic food labels are promising tools to transmit the positive image of organic products to consumers. Besides health-related aspects and environmental concerns, declaration of organic quality may have a positive impact on consumers' taste perception. Many studies have proven the positive image of organic products, but very few have considered the link between labeling a product as organic and the consumer's evaluation of sensory quality. This paper therefore investigates how organic consumers from six European countries (Germany, France, Italy, Poland, Switzerland, and the Netherlands) are influenced by the information that strawberry yogurt is produced organically or conventionally. Within the framework of a European Union-funded research project, a cross-cultural survey with a total of N = 1,797 respondents was conducted between October 2010 and February 2011. Standardized computer-assisted interview techniques were combined with sensory tests. Results show that the presence of an organic label may lead to an enhancement of taste perception. With the exception of Italy, consumers evaluated the same product sample slightly better when an organic label was shown. For the evaluation of conventional products, the opposite effect was found for three out of six countries. These findings reveal that the positive sensory image of the organic food branch transfers to single organic products, resulting in a better taste evaluation. However, the relatively weak label effect observed in all study countries suggests that an improvement of the sensory image of organic products is advisable. This can be addressed by enhancing the sensory performance of food products as well as by implementing extensive sensory marketing activities.
机译：有机食品标签是将有机产品的正面形象传递给消费者的有前途的工具。除了与健康有关的方面和对环境的关注之外，有机质量的声明还可能对消费者的味觉产生积极影响。许多研究证明了有机产品的正面形象，但很少有人考虑将产品标记为有机产品与消费者对感官质量的评估之间的联系。因此，本文调查了来自六个欧洲国家（德国，法国，意大利，波兰，瑞士和荷兰）的有机消费者如何受到草莓酸奶是有机或常规生产的信息的影响。在欧洲联盟资助的研究项目的框架内，2010年10月至2011年2月之间进行了总共N = 1,797的受访者跨文化调查。标准的计算机辅助访谈技术与感官测试相结合。结果表明，有机标签的存在可能导致味觉增强。除意大利外，当显示有机标签时，消费者对同一产品样品的评价稍好。对于常规产品的评估，六个国家中有三个国家的效果相反。这些发现表明，有机食品分支的正面感官图像转移到单个有机产品上，从而带来了更好的口味评估。然而，在所有研究国家中观察到的相对较弱的标签效应表明，建议改善有机产品的感官形象。这可以通过增强食品的感官性能以及开展广泛的感官营销活动来解决。

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