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首页> 外文期刊>Scandinavian Journal of Forest Research >Connecting market orientation, learning orientation and corporate social responsibility implementation: is innovativeness a mediator?
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Connecting market orientation, learning orientation and corporate social responsibility implementation: is innovativeness a mediator?

机译：将市场导向，学习导向与企业社会责任的实现联系起来：创新是中介者吗？

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摘要

Corporate social responsibility (CSR) has been a topic of interest to both practitioners and researchers in the forest products sector. However, the existing literature falls short of examining the connections between CSR implementation and firm cultures, a key link to further our understanding for CSR implementation. This current study investigates the relationship between firm cultures and CSR implementation in the global forest, paper & packaging industry companies. Specifically, the authors propose firm cultures, including market orientation, learning orientation and innovativeness potentially support CSR implementation. Also, innovativeness is proposed to mediate the market orientation-CSR and learning orientation-CSR relationships. Data are collected through a mail survey with responses from 58 companies (87 individuals) of the Top 100 global forest, paper & packaging industry companies, identified by PricewaterhouseCoopers in its 2008 Global Forest, Paper & Packaging Industry Survey. Results confirm the hypothesized relationships between market orientation and CSR and learning orientation and CSR. However, the proposed mediating effect of innovativeness is not significant.
机译：企业社会责任（CSR）已成为林产品领域从业人员和研究人员感兴趣的话题。但是，现有文献不足以研究CSR实施与企业文化之间的联系，这是进一步了解CSR实施的关键链接。本研究调查了全球林业，造纸和包装行业公司中企业文化与企业社会责任实施之间的关系。具体来说，作者提出了包括市场导向，学习导向和创新性在内的企业文化，可能支持企业社会责任的实施。此外，还提出了创新性来调解市场导向CSR和学习导向CSR关系。数据是通过邮件调查收集的，调查结果来自普华永道会计师事务所在其2008年全球森林，造纸和包装行业调查中确定的全球森林，造纸和包装行业前100名公司中的58家公司（87个人）。结果证实了市场导向与企业社会责任与学习导向与企业社会责任之间的假设关系。但是，提议的创新性中介作用并不显着。

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