ON BEHALF OF THE AUTOMATED MATERIAL HANDLING SYSTEMS ASSOCIATION, CRAIG ROLLASON, MANAGING DIRECTOR OF KNAPP UK LTD, EXPLAINS THAT ROBOTIC TECHNOLOGY IS THE FUTURE FOR ORDER PICKING. What you imagine in your mind's eye when you hear the words 'robot' or 'robotics' is unlikely to be in line with reality. Cultural influences - in the UK, probably the early Cadbury's Smash or more recent Confused.com TV adverts - lead us to humanise robots. Indeed, we only seem to find robots attractive if they actually have a face.
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