If you have ever found yourself looking admiringly at the tantalising collection of cosmetics and fragrances available in a department store, have you ever actually dared to think that you could also be a proud and successful brand owner? Many people are not just consumers of such pleasures they are aficionados. Cosmetics are their hobby, their passion, their life. Like a true enthusiast of any genre, these dedicated industry fans often have great knowledge of existing brands and an established perspective of what they like, don't like and how they might just do it differently if they had the chance.
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