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Selecting the right planning approach for a product

机译：为产品选择正确的计划方法

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Purpose - The purpose of this research paper is to offer a solution to differentiate supply chain planning for products with different demand features and in different life-cycle phases. Design/methodology/approach - A normative framework for selecting a planning approach was developed based on a literature review of supply chain differentiation and supply chain planning. Explorative mini-cases from three companies - Vaisala, Mattel, Inc. and Zara - were investigated to identify the features of their innovative planning solutions. The selection framework was applied to the case company's new business unit dealing with a product portfolio of highly innovative products as well as commodity items. Findings - The need for planning differentiation is essential for companies with large product portfolios operating in volatile markets. The complexity of market, channel and supply networks makes supply chain planning more intricate. The case company provides an example of using the framework for rough segmentation to differentiate planning. Research limitations/implications - The paper widens Fisher's supply chain selection framework to consider the aspects of planning. Practical implications - Despite substantial resources being used, planning results are often not reliable or consistent enough to ensure cost efficiency and adequate customer service. Therefore there is a need for management to critically consider current planning solutions. Originality/value - The procedure outlined in this paper is a first illustrative example of the type of processes needed to monitor and select the right planning approach.
机译：目的-本研究报告的目的是提供一种解决方案，以区分具有不同需求特征和处于不同生命周期阶段的产品的供应链计划。设计/方法/方法-基于对供应链差异化和供应链计划的文献综述，开发了用于选择计划方法的规范性框架。对来自维萨拉（Vaisala），美泰公司（Mattel，Inc.）和扎拉（Zara）的三家公司的探索性迷你箱进行了调查，以确定其创新计划解决方案的功能。选择框架应用于案例公司的新业务部门，该部门处理高度创新的产品以及日用品的产品组合。调查结果-对于在瞬息万变的市场中拥有大量产品组合的公司，进行差异化计划至关重要。市场，渠道和供应网络的复杂性使供应链计划更加复杂。案例公司提供了一个使用粗略细分框架来区分计划的示例。研究的局限性/意义-本文扩大了Fisher的供应链选择框架，以考虑规划方面。实际意义-尽管使用了大量资源，但计划结果通常不够可靠或不够一致，无法确保成本效益和充足的客户服务。因此，管理层需要严格考虑当前的规划解决方案。原创性/价值-本文概述的过程是监视和选择正确的计划方法所需过程类型的第一个说明性示例。

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