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Creating satisfaction in the demand-supply chain: the buyers' perspective

机译：在供需链中创造满意度：买家的观点

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摘要

Purpose - The purpose of this research paper is to analyze the concept of satisfaction in firm-supplier relationships. Design/methodology/approach - A quantitative approach is considered in the study. The paper offers a set of scales to analyze the main antecedents of the relationship quality concept. Causal relations are also analyzed by testing a model based on structural equations. Findings - Cooperation, communication, trust and adaptation to expectations explain satisfaction. Proposals for further research related to commitment and long-term orientation of supply relationships are also included. Research limitations/implications - This paper takes the Spanish context as reference. Generalization of the conclusions should begin with a previous analysis to consider the similarities and differences between contexts. The data of the research are based on the buyer's perspective. Practical implications - Suppliers are able to identify elements affecting satisfaction. In order to establish lasting relationships, suppliers must identify the real needs of companies. They must also manage cooperation, communication and trust. The model and measurement scales could easily be adapted beyond the dyad and beyond the whole demand-supply chain. The conclusions could be valuable to both buyers and sellers. Originality/value - The paper highlights that some works published in Supply Chain Management: An International Journal indicate that the factors determining company-supplier relationships have to be thoroughly studied and additional models explaining these relationships have to be tested.
机译：目的-本研究报告的目的是分析企业与供应商关系中的满意度概念。设计/方法/方法-研究中考虑了定量方法。本文提供了一套量表来分析关系质量概念的主要前提。还通过测试基于结构方程的模型来分析因果关系。调查结果-合作，沟通，信任和对期望的适应说明了满意度。还包括与承诺和供应关系的长期定位有关的进一步研究的建议。研究局限/意义-本文以西班牙文为背景。结论的概括应从先前的分析开始，以考虑上下文之间的异同。研究数据基于买方的观点。实际意义-供应商能够确定影响满意度的要素。为了建立持久的关系，供应商必须确定公司的真正需求。他们还必须管理合作，沟通和信任。模型和度量标准可以很容易地应用于二合一和整个供需链之外。结论对于买卖双方都可能是有价值的。原创性/价值-该论文强调了《供应链管理：国际期刊》上发表的一些著作指出，必须彻底研究决定公​​司与供应商关系的因素，并必须测试解释这些关系的其他模型。

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